Local business website checklist: 12 things to verify before “make it prettier”
A website becomes a sales asset only when search, mobile usability, trust, contact conversion and measurement work together.
Search basics
Does each page have a unique title/description and H1? Are canonical, sitemap.xml and robots.txt correct? Do major services have dedicated URLs?
Mobile quality
At 360–430px widths, does text remain visible? Do cards avoid overflow? Are CTAs large enough to tap? Do images avoid covering content?
Trust & explanation
Can a first-time visitor understand category, location and audience immediately? Are services, process, FAQs and real examples clear without unsupported claims?
Conversion & measurement
Are text/email CTAs obvious? Is the form short and mobile-ready? Can GA4 measure CTA events? Can the site be verified in Google and Naver search tools?
Send your business name, category and location to start a first-pass audit.
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